Micro Consumption

A typical project is an assessment of the contribution of a given organizational product or system of products (or services) to the quality of life of consumers (those who consume the product/service and/or those who may be indirectly affected by it). Specifically, the study would assess consumers' long-term satisfaction with the various aspects of the product or product system (or services) in relation to their overall quality of life. The objective of this research is to identify important product or service dimensions that consumers feel dissatisfied with and help redesign and market the product/service in a manner that can enhance the quality of life of target consumers. Publications supporting this program of studies generated by OQOLM:

Grzeskowiak, Stephan, Dong-Jin Lee, Grace B. Yu, and M. Joseph Sirgy (2014). "How Do Consumers Perceive the Quality-of-Life Impact of Durable Goods? A Consumer Well-Being Model based on the Consumption Life Cycle." Applied Research in Quality of Life, 9(3), 683-710.
Sirgy, M. Joseph, Eda Gurel-Atay, Dave Webb, Muris Cicic, Melika Husic-Mehmedovic, Ahmet Ekici, Andreas Herrmann, Ibrahim Hegazy, Dong-Jin Lee, and J. S. Johar (2013). "Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation," Social Indicators Research, 110(1), 349-367.
Gao, Tao and M. Joseph Sirgy (2009). "Organizational Buyers? Value Perception in Uncertain Purchasing Situations: An Empirical Study." Proceedings of the Winter American Marketing Association Conference, 2009.
Askegaard, Soren, Dwight Merunka, and M. Joseph Sirgy, Eds. (2007), Proceedings of the Lalonde Conference: 34th International Research Conference in Marketing, France: University Paul Cezanne Aix en Province.
Kressmann, Frank, M. Joseph Sirgy, Andreas Hermann, Frank Huber, Stephanie Huber, and Dong-Jin Lee (2006). "Direct and Indirect Effects of Self-image Congruence on Brand Loyalty." Journal of Business Research, 59, 955-964.
Sirgy, M. Joseph, Dong-Jin Lee, J. S. Johar, and John Tidwell (2008). "The Effect of Self-Congruity with Sponsorship on Brand Loyalty." Proceedings of the Lalonde Conference.
Kressmann, Frank, M. Joseph Sirgy, Andreas Hermann, Frank Huber , Stephanie Huber, and Dong-Jin Lee (2006). "Direct and Indirect Effects of Self-image Congruence on Brand Loyalty." Journal of Business Research, 59, 955-964.
Gao, Tao, M. Joseph Sirgy, and Monroe Murphy Bird (2005). "Enriching Customer Value Research with a Relational Perspective: Evidence from an Empirical Investigation of Organizational Buyers' Value Perceptions." Journal of Relationship Marketing, 4 (1/2), 21-42.
Gao, Tao, M. Joseph Sirgy, and Monroe Murphy Bird (2005). "Reducing Buyer Decision-making Uncertainty in Organizational Purchasing: Can Supplier Trust, Commitment, and Dependence Help?" Journal of Business Research, 58, 397-405.
Grzeskowiak, Stephan and M. Joseph Sirgy (2005). "Developing a Measure of Consumer Well Being in Relation to Consumer Durables." Proceedings of the World Marketing Congress, Germany, July 2005.
Gao, Tao, M. Joseph Sirgy, and Monroe Murphy Bird (2002). "Relational Components of Customer Perceived Value in Organizational Purchasing: An Empirical Inquiry." The Proceedings of the 2002 Summer American Marketing Association Educators' Conference.
Sirgy, M. Joseph, Dhruv Grewal, Tamara F. Mangleburg, Jae O. Park, Kaye Chon, C. B. Claiborne, J. S. Johar, and Harold Berkman (1997). "Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence." Journal of the Academy of Marketing Science, 25 (3), 229-241.
Sirgy, M. Joseph, J. S. Johar, A. C. Samli, and C. B. Claiborne. (1991). "Self-Congruity versus Functional Congruity: Predictors of Consumer Behavior." Journal of the Academy of Marketing Science, 19 (Fall), 363-375.
Sirgy, M. Joseph (1986). Self-Congruity: Toward a New Theory of Personality and Cybernetics. New York: Praeger Publishers.
Sirgy, M. Joseph and A. C. Samli (1985). "A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Socioeconomi Status, and Geographic Loyalty." The Journal of the Academy of Marketing Science, 13(Summer), 265-291.
Sirgy, M. Joseph (1985). "Self-Image/Product-Image Congruity and Consumer Decision-Making." The International Journal of Management, 2 (December), 49-63.
Sirgy, M. Joseph (1985). "Using Self-Congruity and Ideal Congruity to Predict Purchase Motivation." Journal of Business Research, 13 (June), 195-206.
Sirgy, M. Joseph (1982). "Self-Concept in Consumer Behavior: A Critical Review." Journal of Consumer Research, 9 (December), 287-300.
Sirgy, M. Joseph (1981). "Introducing a 'Self-Theory' to Consumer Personality Research." Catalog of Selected Documents in Psychology, 11(May), 33, Ms. 2250.